FOR IMMEDIATE RELEASE
VISIT THE SHADE STORE BOOTH #2613
The Shade Store to Showcase Innovations in Premium Custom Window Treatment at the
International Contemporary Furniture Fair
New Collections on Display Include Introductions from Sunbrella and Chilewich
Port Chester, NY (April 2019) – , a leading resource for premium custom window treatments, will show at the International Contemporary Furniture Fair (ICFF) on May 19-22 in New York City at the Javits Center. Featuring a selection of new offerings and popular favorites from its wide assortment, The Shade Store’s booth #2613 will spotlight a complete custom window treatment collection that includes more than 1,300 in-stock fabrics and materials and complete range of design services for consumers and design-trade clientele, including free swatches, free professional window measurements, photo rendering services and nationwide installation services
Highlights of the booth will include new materials in the brand’s collaborations with Chilewich and Sunbrella, and an expanded range of brackets and drapery hardware.
“ICFF is always on the leading edge of creativity in our industry,” said Ian Gibbs, Co-Founder and Chief Creative Officer of The Shade Store. “It’s a show we have long admired, and we are thrilled to join an inspiring line up of contemporary home furnishings brands and have a presence at the show this year.”
ICFF marks the debut of new additions to the brand’s popular collection from innovative textile brand Chilewich. The show will be the first time that the brand showcases new material collections Boucle and Twill as well as several lively color additions to the popular Basketweave, Mini Basketweave and Bamboo collections. On Tuesday, May 21, Chilewich founder and creative director Sandy Chilewich will host a meet and greet within The Shade Store booth from 11:00 am – 12:00 pm to share the new collection.
The recently launched Sunbrella Solar Collection will be on display as well. This first-of-its-kind material provides UV protection, fade prevention and glare reduction that customers expect from solar shades with a luxurious texture that’s unexpected. Constructed with high-performance Sunbrella fabrics that are both stain resistant and easy to clean, this collection is practical for any room or space. The Sunbrella Solar collection is available in a range of versatile neutrals, including white, oatmeal, ash, grey and slate. Visitors to ICFF can experience the collection first-hand on Monday, May 20 when The Shade Store hosts a cocktail reception in celebration of the new Sunbrella Solar Collection from 3:00 pm – 5:00 pm.
The Shade Store’s booth #2613 will be open throughout ICFF, May 19-22, 2019. The Javits Center is located at 655 W. 34th St. in New York City. To learn more about The Shade Store and its involvement and activity during ICFF, please visit the website at and follow on Instagram at .
ABOUT THE SHADE STORE
The Shade Store is a family-run, premium custom window treatment company with a rich heritage in luxury textiles and interior design. Its exclusive collection of more than 1,300 in-stock fabrics and materials provides customers with an unparalleled level of style and customization options. Every window treatment is proudly handcrafted in the USA by a skilled artisan, hung and tested for quality assurance and ships free in 10 days or less. The Shade Store offers a complete range of design services for consumers and design-trade clientele, including free swatches, free professional window measurements, photo rendering services and nationwide installation services. The Shade Store has 65+ showrooms nationwide. Additionally, The Shade Store is an advocate for environmental sustainability and for every purchase made the company provides the ‘gift of shade’ by planting a tree in partnership with the Arbor Day Foundation. For more information on The Shade Store, please visit .
Jennifer Powell Tumpowsky / Dina Rosenberg